Project Passion is a juried exhibition featuring the self-initiated work of graphic designers. The event is organized by the design faculty at Minnesota State University, Mankato and is sponsored by AIGA Minnesota. 

For Project Passion’s second year, Bradley CoulterDavid RogersMatt Willemsen, and I collaborated to create these promotional posters to promote the show and highlight our theme, typography and lettering.

To publicize this year’s call for entry all promotional materials explore the idea of modularity—much like how type is a modular system. For print, this resulted in two nested booklets that can each be unfolded into a stand-alone poster.

Project Passion 2016 poster previews

The outside booklet unfolds into one of ten illustrated “P” glyphs. Each form was created by merging and layering portions of four different “P” glyphs originally designed by the four organizers.


The inside booklet is printed on tracing paper and its contents are only readable when folded in fourths.  When unfolded, the message is scattered throughout the page.